Media Musings Blog Archive Media spot on with Apple icon
Mercurial vi consumers of Melbourne’s major media channels would know the co founder and longtime CEO of Apple Inc, Steve Jobs, died yesterday.
It would be nigh impossible not to. After all, his death was front page news on each of The Australian, The Age and the Herald Sun. Online articles and blogs were also aplenty, and rightly so.
Sure, not everyone agreed that Jobs’ passing justified such media saturation. Speaking on his 774 ABC Melbourne morning radio show, Jon Faine questioned why the death was receiving such traction within the Australian media.
Apple is a major brand around the world and Jobs was undoubtedly instrumental in its success. But should his death dominate Melbourne’s media headlines?
Regardless of your individual views on the man and his feats, the answer is an emphatic yes. And here’s why.
As news of the iconic entrepreneur’s death broke, Twitter registered 10,000 related tweets per second. 10,000 per second! Let’s give that figure some perspective. Earlier in the year, the royal wedding generated 4,000 tweets a second. Quite often, editors and producers make the call on what they think is ‘newsworthy’, though this may differ from what consumers consider newsworthy. Do audiences get the news they want, or are they given what media honchos think they want?
In this instance it seems, quite clearly, the Melbourne metros got it spot on.
World leaders seemed to agree. For example, Foreign Minister Kevin Rudd tweeted, « Vale Steve Jobs the man who made the world a much smaller and a much better place. KRudd,
US President Barack Obama also paid tribute.
« The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented, he said.
Raise your hand if this is how you found out iDid.
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