Media Musings Blog Archive Are magazines a dying breed
Tiempo fg like newspapers, Australian magazine readerships and sales are down and aren’t showing signs of growth. Just like their print media counterparts, magazine publications are resorting to digital formats in an attempt to bump up readership.
I guess I should put it out there that I’m not a fan of the digital world replacing print media.
I love nothing more than reading newspapers and magazines in their physical format even turning pages is comforting. There’s nothing better crampon nike junior than reading at my own pace, which is a struggle online when faced with 10 stories fighting for my attention.
Sadly, just because I love the physical nature of print media doesn’t protect its existence in the future. In an industry that changes at a rapid rate, magazines and newspapers need to adopt new platforms as a means to keep up with the times.
In recent years, the creation of the iPad and other tablets have paved way for magazines to offerdigitized editions of their titles.
Besides making it easier to access international titles, digital copies have been criticised as exhibitingpublisher greed as they are often similar in price to print editions despite printing costs not being a factor.
Online magazines have also emerged as an additional digital outlet for magazines and have paved way for the emergence of many independent titles inAustralia, includingCovet, My Lookbook and Sesame.
It has placed increasing pressure on traditional magazine mastheads to move with the times or lose their standing in the marketplace, as evidenced last week with the dramatic replacement of longtimeVogue editor Kirstie Clements with Edwina crampon nike junior McCann, who was previously editor of Harpers Bazaar.
It’s believed the controversial decision was made with increasing print sales in mind, as well as a more prominent digital presence.
You only need to look at Vogue’s figures to understand their decision. While the magazine’s circulation is 51,000 a month, its online website garners 1.1 million visits per month. The pressure will be on McCann to give the magazine a makeover to make it more relevant to its readers, both print and online.
I understand that magazines aren’t a godsend. They’re laced with materialism, vanity andunrealistic imagery or at least the kind I read but that’s tiempo fg why I love them. They offer a sense of escapism (to a world where I really do own those Acne Pistol boots).
That’s why some of that old school charm has to be maintained with magazines. That tactile sensation of turning those glossy, smooth pages is a part of the experience. You justdon’t get that reaction when e mails and news feeds are popping up on your screen. It’s simply not the same.
I agree that this is an interesting blog post! There IS crampon nike junior something about magazines that makes me purchase the printed edition rather than reading it digitally. I guess it the probably the idea of a magazine that draws most people to getting the print version. While the digital version seems like the more convenient way of reading a magazine, the fact is that the print version allows us to cut out inspiration or scrapbook pages whereas the digital version isnincapable of that. I agree that it the experience of reading a print magazine that makes it so much more exciting!
I’ve always been a fan of the print magazine, and I still am. I agree with you Charlotte, the physicality of the magazine is what makes the experience better! But I must admit, the digital world is booming. While I don’t think print magazines will disappear completely, digital editions are becoming more popular.
Everything has its pros and cons. For me personally, digital magazines don’t beat hard copy, but it has more advantages, including interactivity, which is what makes digital editions so appealing. And what I mean by that is things like video, sound, links etc. You don’t get that with print.
Another factor in all of this is that many people these days spend their leisure time reading things on the computer, or on some sort of device with the Internet. Less time is spent reading hard copy. I know this because I am one of those people.
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