crampon vissé nike mercurial Media Musings Blog Archive Get your umbrella out because it

Media Musings Blog Archive Get your umbrella out because it

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Gone are the days when people like David Brown lived, breathed and read the weather. The role of the modern day weather presenter no longer requires any expertise, but instead a celebrity status.

These women are accomplished in their own right. Stephanie Rice and Giaan Rooney are Olympic swimmers that both made their mark on Australian sporting history. Rebecca Judd, who grew popular after wearing a revealing red dress to the 2004 Brownlow presentation, has established herself as a fashion ambassador and major media personality.

But what makes these women qualified weather presenters?

Rebecca Judd hails from a background in speech pathology and has worked in adult rehabilitation at the Alfred Hospital.

Following a successful swimming career, Giaan Rooney was offered a number of hosting gigs on the Victorian edition of Postcards, Getaway and other programs.

These women have a wealth of experience as entertainment presenters, but no relevant qualifications in meteorology or even journalism. Yet despite all of this, they continue to replace field experts.

The death of meteorology gurus came whenSeven News Melbourne permanently replaced David Brown with Giaan Rooney.

Seven decided to invest their future in Rooney, 30, who only had nike hypervenom phelon fg six weeks experience in presenting weather, compared to Brown, 52, who had served nearly 20 years in the role.

When asked by the Sunday Herald Sun about his career, Brown said did not use scripts analysed the maps myself using my years of experience as a meteorologist to make forecasts, Brown said.

Seven decision was made in an effort to boost dwindling ratings and compete with Nine Livinia Nixon.

While using celebrities in the newsroom might be novel to begin with, experience and knowledge will always be essential to journalism, regardless of the subject matter.

These sorts of strategies to boost ratings might be effective in the short term, but the question remaining is whether it will affect the reputation of commercial news organisations in the long run?

AFL Brownlow, broadcast media, David Brown, Giaan Rooney, journalism, media, Rebecca Judd, Stephanie Rice, TV News, weather presenters

Posted under: Blogging, Future of media

Dated: Oct 04 2013

Interesting observations Hannah. I lead to believe that the weather is one of the most important and highest rating parts of a news bulletin so who they have to present it is vital to its success. I agree that experience and knowledge should always come first.

With nike hypervenom phelon fg that said, Mike Larkin has been doing Ten weather for what seems like forever and although he has radio and some journalism experience, he is not a meteorologist. He is a good television performer though. Maybe that what they are looking for.

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Meilleur Nike Mercurial Superfly V CR7 Champions FG Rouge Or Media Musings Blog Archive Privacy v Social Networking

Media Musings Blog Archive Privacy v Social Networking

Crampon vissé nike mercurial facebook’s new Timeline features haven’t been implemented yet, but they already prompting fierce debate.

On the one hand, you have the mainstream press that has expressed alarm at the records of browsing habits Facebook will maintain.

Opposing this view have been tech sites like Mashable, whoargue that what Facebook is doing is really, really cool and will add a lot to the user experience.

But it doesn’t have to be either/or. Both these reactions discount the increasing role of open source social networking, of which Diaspora is the most complete example. With a Diaspora account, you get to choose where it’s hosted. There’s nothing stopping you from uploading the code to your own web server. You pay to buy some web space, and in return, you own and control your data.

Drawing on the open source movement, Diaspora code can be edited by anyone to include the features they want. In the long term, this opens up the possibility of cross network sharing. Like how a yahoo email account can send to gmail. There’s nothing stopping social networking moving in this direction in the future. Except commercial imperative, which succeeds when each network is a walled garden, monopolising user time that it can then sell on to advertisers. Diaspora and similar networks could radically change this market model.

So why hasn’t the press (apart from NPR) reported on the remarkable possibilities this poses? Two reasons.

One, Davids to slay the Goliath have been proclaimed before. All have failed. Facebook has been remarkably quick to implement the features of its rivals (But, this responsiveness is cosmetic. For all its changes, Facebook will always seek its commercial advantage.)

Secondly, it’s just really hard to cover. Writing for a non specialist audience means picking up on a theme that’s easy to understand and find advocates for, like concern for privacy. Which, in turn, annoys the specialist press, who feel compelled to defend companies like Facebook against the hysteria of the mainstream press.

But that no excuse. Good journalists should be able to pitch and condense complicated ideas. And comparing open networks to email wouldn’t be a bad way to go about it.

Note: I’ve phrased everything here in terms of Facebook, but it could be easily applied to Google+. The contest between the two has always been over features, not over the underlying business model.

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