Media Musings Blog Archive Get your umbrella out because it
Crampon vissé nike mercurial nike hypervenom phelon fg by Hannah Sinclair
Gone are the days when people like David Brown lived, breathed and read the weather. The role of the modern day weather presenter no longer requires any expertise, but instead a celebrity status.
These women are accomplished in their own right. Stephanie Rice and Giaan Rooney are Olympic swimmers that both made their mark on Australian sporting history. Rebecca Judd, who grew popular after wearing a revealing red dress to the 2004 Brownlow presentation, has established herself as a fashion ambassador and major media personality.
But what makes these women qualified weather presenters?
Rebecca Judd hails from a background in speech pathology and has worked in adult rehabilitation at the Alfred Hospital.
Following a successful swimming career, Giaan Rooney was offered a number of hosting gigs on the Victorian edition of Postcards, Getaway and other programs.
These women have a wealth of experience as entertainment presenters, but no relevant qualifications in meteorology or even journalism. Yet despite all of this, they continue to replace field experts.
The death of meteorology gurus came whenSeven News Melbourne permanently replaced David Brown with Giaan Rooney.
Seven decided to invest their future in Rooney, 30, who only had nike hypervenom phelon fg six weeks experience in presenting weather, compared to Brown, 52, who had served nearly 20 years in the role.
When asked by the Sunday Herald Sun about his career, Brown said did not use scripts analysed the maps myself using my years of experience as a meteorologist to make forecasts, Brown said.
Seven decision was made in an effort to boost dwindling ratings and compete with Nine Livinia Nixon.
While using celebrities in the newsroom might be novel to begin with, experience and knowledge will always be essential to journalism, regardless of the subject matter.
These sorts of strategies to boost ratings might be effective in the short term, but the question remaining is whether it will affect the reputation of commercial news organisations in the long run?
AFL Brownlow, broadcast media, David Brown, Giaan Rooney, journalism, media, Rebecca Judd, Stephanie Rice, TV News, weather presenters
Posted under: Blogging, Future of media
Dated: Oct 04 2013
Interesting observations Hannah. I lead to believe that the weather is one of the most important and highest rating parts of a news bulletin so who they have to present it is vital to its success. I agree that experience and knowledge should always come first.
With nike hypervenom phelon fg that said, Mike Larkin has been doing Ten weather for what seems like forever and although he has radio and some journalism experience, he is not a meteorologist. He is a good television performer though. Maybe that what they are looking for.
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