Media Musings Blog Archive To Plank or Not To Plank
Nike mercurial victory ic mercurial jr planking under the sea( if you can manage it).
The has been circulating underground in social media circles for several years but has only recently exploded in Australia. Police warnings issued to the media and the very sad death of a 20 year old have turned underground stupidity into a mainstream craze.
Some might deem the events mentioned above a very unfortunate series of coincidences, however the issue that comes rolling back to us (as it always does) is the role of the media and more importantly its power in society.
The Queensland Police administered a press release because they knew it would spread the word around quickly about the dangers of it, but to what degree did they actually encourage the behaviour?
Planking was still a relatively underground occurrence and certainly not at the forefront of mainstream media agenda.
There had previously only been 56 mentions of planking in the mainstream media in the two months prior to the media release.
The media naturally jumped all over the press release as it would have made for a good story: young people doing stupid things. However, seeing as though it wasn a mainstream craze shouldn the police have gone about their warning in other ways and still kept it under wraps?
The planking community is highly prevalent in social media circles so why weren warnings directed straight to the planking mother land via Facebook and Twitter?
The Police and the media are very aware of the pulling power they have over society. Given the various types of media surrounding us, they should be more intelligent and tactical about which outlet they use.
If Facebook, Twitter and Youtube have the ability to bring about and nurture a following as stupid as Planking, imagine what it could do with a bit of decent information on it.
The deed is done, the craze is out and on we plank.
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