Media Musings Blog Archive The NRL post
Nike hypervenomx proximo just because the National Rugby League (NRL) has a bigger following in New South Wales and Queensland than in Victoria, it doesn’t mean Melburnians don’t want to see the victorious team hold up the premiership cup on grand final night.
On Sunday night, Channel Nine wrapped up Melbourne’s telecast of the 2013 NRL grand final abruptly after the on field interviews in order to screen a movie.
Hundreds of NRL fans turned to social media to vent their anger at Nine for ending the coverage in Melbourne before the trophy presentation, victory lap and captains’ speeches.
This included respected sports commentator Nicole Livingstone, who knows the importance of telecasting victory to Aussies.
The post match celebration is the best hangover party, and most watched.
It’s not the first time it has happened during the coverage of the NRL.
NRL grand final presentation in 2010 Photo: Flickr/ Brett Matthews
Back in 2002 Nine cut the grand final presentation to screenAmerican Beauty. They did it again in 2009 when Melbourne Storm won.
The grand final rights were not given to Foxtel in 2013, but perhaps the time has come to give it to pay TV, to ensure the entire grand final is aired? There is a strong and growing support base for rugby in Melbourne, with more than 20,000 Melbourne Storm members.
They already have to put up with the delayed midnight showing of the NRL Footy Show on Thursday nights, after the live version of the AFL edition is aired. Storm games are only starting to be shown live, or near live, on GEM.
Commercial networks bringing the coverage of sport matches to an abrupt end is nothing new on Australian TV. Channel Seven’s Sunday afternoon AFL matches, beginning live at 3pm, are cut within a minute after the final siren sounds to air the 6pm news bulletin.
A strategic move by Seven to ensure they have a strong ratings lead in for the news, but us sport lovers see otherwise.
Passionate sport fans don’t get to watch their heroes sing the club song in the clubrooms.
Melbourne has embraced the title « the sporting capital of the world, but perhaps it is time for those who pay billions of dollars in rights, to follow the phrase. If not, hand over the rights to those who are not obliged to commercial nike hypervenomx proximo agreements.
Nine has plenty of air space to air the premiere movie, but grand finals only come around once a year!
Is Melbourne media biased in the sport it airs in Melbourne?
Hangover, Melbourne, nine network, NRL, Victory
Posted under: Blogging
Dated: Oct 11 2013
Wow what a huge mess up on the part of Channel Nine! I agree with Dante that a television network (or any media outlet for that matter), should be more inclined to cover sporting events the majority of its audience are interested in, but as you say each year it seems the number of rugby fans in Melbourne is growing. Cutting short the broadcast of the Roosters win reveals some major sort sightedness on the part of Channel Nine. Instead of angering rugby fans, Channel Nine should be working hard to build its brand as the primary broadcaster of rugby news in Melbourne. This could earn them some big bucks in the future by securing a future section of the market that is for the most part currently largely untapped. This wouldn be a bad prospect, considering the precarious position of the media at the moment.
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