Media Musings Blog Archive Extra
Nike tiempo cuir print media is dead. It a sentence that strikes fear into the heart of every journalist and the reason for that defensive, desperate tone edging into newsrooms everywhere. Does the death of print mean we have to pay for online content? I hope not.
Godard said that the cinema died with him. He was talking about the era of silent cinema, when going to the pictures was an event the art of cinema. What about the art of print?
The recent ousting of Vogue Editor in Chief Kirstie Clements has sent the fashion world into a scurry and has some questioning the future of glossy magazines.
Vogue Australia circulates 51K print copies per month but their website gets 1.1 million visitors per month. Online readers are increasing rapidly and print just can compete. With the accession of multi faceted (and free) media platforms like blogs, Twitter and Instagram, I spoilt for choice when it comes to free online fashion content.
It essentially a battle between old and new business models and the most important question is: Will readers pay for online content?
Managing Editor of Marketing Magazine, Sean Greaney, thinkspay walls have the potential to work if publications adopt a long term strategy. The Herald is doing this by segmenting their readers into three target publics: Current Readers, Migrators and Football Freaks Fans.
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